Rockville Audi
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News
Rockville Audi's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer.
More awards!
Audi Corporate Design wins second gold
- Renowned "Corporate Design Award" for brand communications
- New look stands for expertise in design and engineering
- Second award following prize from German Designer Club
INGOLSTADT, Germany, Jul 5, 2010 - Precise and groundbreaking: Audi has won gold in the coveted "Corporate Design Award". This is a pleasing endorsement, as the brand's refined visual identity had already received an award from the German Designer Club. And Audi also chose the perfect time to unveil its new identity: 2009, the year of the brand's 100th anniversary.
"Audi has made enormous progress over the past few years," explained Sven Schuwirth, Head of Brand and Sales Development at AUDI AG. "This is due in no small part to our high design standards, which are of course also reflected in brand communications." The new visual identity reinforces the brand message: "Vorsprung durch Technik is the leitmotif for our corporate design, too."
In terms of color, the refined brand identity is dominated by aluminum silver. This is a color that represents Audi's core competence of lightweight design more than any other. And there is also a new typeface, created by the typographers Paul van der Laan and Pieter van Rosmalen, whose "Audi Type" was the winner of an international competition.
The four rings remain the central element of the brand identity, but their design is now more modern and more precise. They can also be seen on the radiator grille and the rear of all new Audi models.
Two agencies contributed to the new brand identity: Mutabor Design from Hamburg developed the corporate design for advertising, the TV ending, literature and picture style. MetaDesign from Berlin designed the basic elements: the logo and colors.
This is the 13th time that the "Corporate Design Award" has been presented.
39 projects were nominated, with only six receiving gold. A panel of experts from agencies, design offices, media and science honors outstanding launch or relaunch projects every year.
Audi Sales
Press Release
Audi June sales increase 14.3%; brand sets half-year sales record
HERNDON, Va., Jul 1, 2010 - Audi today reported that strong June 2010 sales propelled it to the best first-half results of any year since it began selling cars in the U.S. market.
The 48,440 vehicles Audi sold in the January-June 2010 period eclipsed the previous first-half record of 45,711 vehicle sales set in the first six months of 2007. For June 2010, Audi reported sales of 8,601 cars and SUVs, a 14.3% increase above the 7,524 cars sold a year earlier.
"We are very optimistic that 2010 will wind up as the best year Audi has ever enjoyed in the U.S. market," said Johan de Nysschen, President, Audi of America. "We are in the enviable position of having an entire lineup of vehicles that American consumers are clamoring to own. In fact, what's holding us back at this juncture is not having enough of the cars in stock to sell."
Several Audi models showed sales gains in June to continue their 2010 momentum. Demand for the Audi A3, including the 2010 Green Car of the Year Audi A3 TDI®, soared 83% in June and in the first six months of 2010 stood 104.2% percent ahead of sales last year. Other strong performers in the month were the Audi A5/S5 coupe and cabriolet models, the Audi Q5 crossover and the Audi A6 luxury sedan. If sales of the discontinued A4 Cabriolet model are removed from the sales totals, June demand for the best-selling Audi A4 line finished ahead of year-earlier sales and kept up with elevated sales pace set in the past three months of 2010.
Audi sales highlights - June 2010
- Six-month sales of 48,440 topped the record of 45,711 set in 2007.
- Audi A3 June sales increased 83%; Audi Q5 crossover sales rose 48.3%.
- Audi A6 sedan continued its positive arc with 20.1% gain.
Audi A5, Audi S5 June sales and news notes
- Demand for Audi A5 and Audi S5 continued to climb during its second year in U.S.
- Sales up 121.1% in June; sales up 131.5% calendar year to date.
- Sales of performance S5 coupe and cabriolet models have been strong; 23% and 23.9% of the A5 / S5 sales mix respectively.
Audi A6 June sales and news notes
- Sales resurgence: up 20.1% in June; up 31.6% CYTD.
- Recent positive media evaluations confirm its position in competitive luxury segment.
Audi Q5 June sales and news notes
- Q5 sales in June second only to A4.
- Sales up 48.3% for June and 71.7% CYTD.
- Audi Q5 recently named "Top Safety Pick" by Insurance Institute for Highway Safety.
Audi TDI June sales and news notes
- U.S. consumers embracing Audi clean diesel technology in Audi Q7 TDI and A3 TDI
- A3 TDI accounted for 53.4% of all A3 June sales, outpacing expectation of 20% mix.
- Audi Q7 TDI sales mix of 37.2% were limited by availability of product in showrooms.
News and Events
- More awards!
- Audi Corporate Design wins second gold - Renowned "Corporate Design Award" for brand communications- ...
- Audi Sales
- Press Release Audi June sales increase 14.3%; brand sets half-year sales record HERNDON, Va., Jul ...